OBSERVE / SAMPLE / RECOMBINE / QUESTION / OBSERVE / SAMPLE / RECOMBINE / QUESTION
OBSERVE / SAMPLE / RECOMBINE / QUESTION / OBSERVE / SAMPLE / RECOMBINE / QUESTION
OBSERVE / SAMPLE / RECOMBINE / QUESTION / OBSERVE / SAMPLE / RECOMBINE / QUESTION
PROCESS / DRAFT / SIGNAL / FIELD NOTE / PROCESS / DRAFT / SIGNAL / FIELD NOTE
PROCESS / DRAFT / SIGNAL / FIELD NOTE / PROCESS / DRAFT / SIGNAL / FIELD NOTE
PROCESS / DRAFT / SIGNAL / FIELD NOTE / PROCESS / DRAFT / SIGNAL / FIELD NOTE
活動と観察の記録
活動と観察の記録
活動と観察の記録
活動と観察の記録
活動と観察の記録
活動と観察の記録
活動と観察の記録
活動と観察の記録
活動
活動
活動
活動
活動
活動
活動
活動
観察
観察
観察
観察
断片
断片
断片
断片
記録
記録
記録
記録
出会った人、訪れた場所、読んだもの、作ったもの。
SHIRO & Co.の考えは、完成した企画からではなく、
日々の小さな引っかかりから始まります。
出会った人、訪れた場所、読んだもの、作ったもの。
SHIRO & Co.の考えは、完成した企画からではなく、
日々の小さな引っかかりから始まります。
出会った人、訪れた場所、読んだもの、作ったもの。
SHIRO & Co.の考えは、完成した企画からではなく、
日々の小さな引っかかりから始まります。
SHIRO & Co. / 2026 / FIELD NOTES
SHIRO & Co. / 2026 / FIELD NOTES
NOT FINAL / STILL THINKING
NOT FINAL / STILL THINKING
SIGNAL_00
VHF DRIFT
NO IMAGE
TEXT ONLY
SIGNAL_00
VHF DRIFT
NO IMAGE
TEXT ONLY
活動 活動 活動 観察 記録 断片 PROCESS FIELD NOTES 2026 SIGNAL DRAFT QUESTION
活動 活動 活動 観察 記録 断片 PROCESS FIELD NOTES 2026 SIGNAL DRAFT QUESTION
活動 活動 活動 観察 記録 断片 PROCESS FIELD NOTES 2026 SIGNAL DRAFT QUESTION
SHIRO & Co. / 2026 / TOKYO / JIMBOCHO / ONLINE / NOT FINAL / STILL THINKING /
SHIRO & Co. / 2026 / TOKYO / JIMBOCHO / ONLINE / NOT FINAL / STILL THINKING /
SHIRO & Co. / 2026 / TOKYO / JIMBOCHO / ONLINE / NOT FINAL / STILL THINKING /
01
01
01
01
01
01
01
01
2026.07.14 / TOKYO
2026.07.14 / TOKYO
机に残った違和感
机に残った違和感
机に残った違和感
机に残った違和感
会話のあとに残ったメモ。
結論よりも、消えなかった言葉を拾う。
会話のあとに残ったメモ。
結論よりも、消えなかった言葉を拾う。
会話のあとに残ったメモ。
結論よりも、消えなかった言葉を拾う。
FIELD NOTE / SIGNAL_01
FIELD NOTE / SIGNAL_01
02
02
02
02
2026.07.09 / IN TRANSIT
2026.07.09 / IN TRANSIT
読書の途中に開いた画面
読書の途中に開いた画面
読書の途中に開いた画面
読書の途中に開いた画面
紙の上に置かれた通知。
集中の外側に、別の生活が割り込む。
紙の上に置かれた通知。
集中の外側に、別の生活が割り込む。
紙の上に置かれた通知。
集中の外側に、別の生活が割り込む。
NOTIFICATION / RECEPTION / INTERRUPT / NOTIFICATION / RECEPTION
NOTIFICATION / RECEPTION / INTERRUPT / NOTIFICATION / RECEPTION
NOTIFICATION / RECEPTION / INTERRUPT / NOTIFICATION / RECEPTION
03
03
03
03
2026.06.28 / JIMBOCHO
2026.06.28 / JIMBOCHO
古い本の余白
古い本の余白
古い本の余白
古い本の余白
答えとしてではなく、
いまの問いを置く場所として読む。
答えとしてではなく、
いまの問いを置く場所として読む。
答えとしてではなく、
いまの問いを置く場所として読む。
STILL READING / STILL THINKING
STILL READING / STILL THINKING
04
04
04
04
2026.06.20 / ONLINE
2026.06.20 / ONLINE
まだ名前のない場所
まだ名前のない場所
まだ名前のない場所
まだ名前のない場所
仮想空間に作られた広場。
誰かの記憶になる前の、静かな地形。
仮想空間に作られた広場。
誰かの記憶になる前の、静かな地形。
仮想空間に作られた広場。
誰かの記憶になる前の、静かな地形。
ONLINE / UNNAMED / PLACE
ONLINE / UNNAMED / PLACE
AI / BODY / WORK / CULTURE / PLACE / CHILDREN / OBSERVE / SAMPLE / SIGNAL / FIELD NOTE /
AI / BODY / WORK / CULTURE / PLACE / CHILDREN / OBSERVE / SAMPLE / SIGNAL / FIELD NOTE /
NOT A LIST / NOT FINAL / RECEPTION DRIFT / TEXT ONLY / NOT A LIST / NOT FINAL /
NOT A LIST / NOT FINAL / RECEPTION DRIFT / TEXT ONLY / NOT A LIST / NOT FINAL /
AI
AI
AI
BODY
BODY
BODY
WORK
WORK
WORK
MEMORY
MEMORY
MEMORY
PLACE
PLACE
PLACE
Observation Archives
Observation Archives
Observation Archives
Observation Archives
SHIRO & Co. observes and records changing lives, sensibilities, markets, virtual spaces, classics, and children’s creativity in the age of AI.
Each archive is not a standalone medium or service.
They are observation projects designed to record, from different angles, the human behaviors, memories, discomforts, and layers of meaning that have begun to shift with AI.
SHIRO & Co. observes and records changing lives, sensibilities, markets, virtual spaces, classics, and children’s creativity in the age of AI.
Each archive is not a standalone medium or service.
They are observation projects designed to record, from different angles, the human behaviors, memories, discomforts, and layers of meaning that have begun to shift with AI.
SHIRO & Co. observes and records changing lives, sensibilities, markets, virtual spaces, classics, and children’s creativity in the age of AI.
Each archive is not a standalone medium or service.
They are observation projects designed to record, from different angles, the human behaviors, memories, discomforts, and layers of meaning that have begun to shift with AI.
SHIRO & Co. observes and records changing lives, sensibilities, markets, virtual spaces, classics, and children’s creativity in the age of AI.
Each archive is not a standalone medium or service.
They are observation projects designed to record, from different angles, the human behaviors, memories, discomforts, and layers of meaning that have begun to shift with AI.
Core Archive
Core Archive
Core Archive
Core Archive
This is the core archive recording changes in daily life, play, discomfort, creation, and ethical shifts emerging in the age of generative AI.
Rather than focusing on AI-generated outputs themselves, it observes the behaviors, surprises, anxieties, ingenuity, failures, and ways of enjoyment of the humans who use them.
This is the core archive recording changes in daily life, play, discomfort, creation, and ethical shifts emerging in the age of generative AI.
Rather than focusing on AI-generated outputs themselves, it observes the behaviors, surprises, anxieties, ingenuity, failures, and ways of enjoyment of the humans who use them.
This is the core archive recording changes in daily life, play, discomfort, creation, and ethical shifts emerging in the age of generative AI.
Rather than focusing on AI-generated outputs themselves, it observes the behaviors, surprises, anxieties, ingenuity, failures, and ways of enjoyment of the humans who use them.
This is the core archive recording changes in daily life, play, discomfort, creation, and ethical shifts emerging in the age of generative AI.
Rather than focusing on AI-generated outputs themselves, it observes the behaviors, surprises, anxieties, ingenuity, failures, and ways of enjoyment of the humans who use them.
Cultural Archives
Cultural Archives
Cultural Archives
Sound
Sound
Sound
Sound
This archive records memory, the city, the body, and the sense of an era through music.
Rather than reviewing songs or artists, it gathers the time, atmosphere, movement, sense of loss, and bodily sensations that sound leaves behind in daily life.
This archive records memory, the city, the body, and the sense of an era through music.
Rather than reviewing songs or artists, it gathers the time, atmosphere, movement, sense of loss, and bodily sensations that sound leaves behind in daily life.
This archive records memory, the city, the body, and the sense of an era through music.
Rather than reviewing songs or artists, it gathers the time, atmosphere, movement, sense of loss, and bodily sensations that sound leaves behind in daily life.
This archive records memory, the city, the body, and the sense of an era through music.
Rather than reviewing songs or artists, it gathers the time, atmosphere, movement, sense of loss, and bodily sensations that sound leaves behind in daily life.
This is an observation archive studying photography, images, AI-generated imagery, and visual culture.
What moves us, what we choose to save, and what we define as having “seen.” This project records the shifts in gaze and memory in an era where images can be effortlessly generated.
This is an observation archive studying photography, images, AI-generated imagery, and visual culture.
What moves us, what we choose to save, and what we define as having “seen.” This project records the shifts in gaze and memory in an era where images can be effortlessly generated.
This is an observation archive studying photography, images, AI-generated imagery, and visual culture.
What moves us, what we choose to save, and what we define as having “seen.” This project records the shifts in gaze and memory in an era where images can be effortlessly generated.
This is an observation archive studying photography, images, AI-generated imagery, and visual culture.
What moves us, what we choose to save, and what we define as having “seen.” This project records the shifts in gaze and memory in an era where images can be effortlessly generated.
An archive documenting clothing, rooms, tools, presence, aging, elegance, and the tactile qualities of daily life.
It observes the quietness, aesthetic sensibilities, and bodily sensations that remain in daily living, rather than trends or consumption.
An archive documenting clothing, rooms, tools, presence, aging, elegance, and the tactile qualities of daily life.
It observes the quietness, aesthetic sensibilities, and bodily sensations that remain in daily living, rather than trends or consumption.
An archive documenting clothing, rooms, tools, presence, aging, elegance, and the tactile qualities of daily life.
It observes the quietness, aesthetic sensibilities, and bodily sensations that remain in daily living, rather than trends or consumption.
An archive documenting clothing, rooms, tools, presence, aging, elegance, and the tactile qualities of daily life.
It observes the quietness, aesthetic sensibilities, and bodily sensations that remain in daily living, rather than trends or consumption.
Market / Society
Market / Society
Market / Society
Market / Society
Market / Society
Market / Society
Market / Society
Market / Society
Market Signals
An observation archive of shifting dynamics and attitudes across markets, advertising, corporations, and consumers.
It documents subtle frictions and shifts in attitude before they appear as data, including advertising aversion, AI skepticism, eroding trust, and the cancel economy.
An observation archive of shifting dynamics and attitudes across markets, advertising, corporations, and consumers.
It documents subtle frictions and shifts in attitude before they appear as data, including advertising aversion, AI skepticism, eroding trust, and the cancel economy.
An observation archive of shifting dynamics and attitudes across markets, advertising, corporations, and consumers.
It documents subtle frictions and shifts in attitude before they appear as data, including advertising aversion, AI skepticism, eroding trust, and the cancel economy.
An observation archive of shifting dynamics and attitudes across markets, advertising, corporations, and consumers.
It documents subtle frictions and shifts in attitude before they appear as data, including advertising aversion, AI skepticism, eroding trust, and the cancel economy.
An observation archive of shifting dynamics and attitudes across markets, advertising, corporations, and consumers.
It documents subtle frictions and shifts in attitude before they appear as data, including advertising aversion, AI skepticism, eroding trust, and the cancel economy.
An observation archive of shifting dynamics and attitudes across markets, advertising, corporations, and consumers.
It documents subtle frictions and shifts in attitude before they appear as data, including advertising aversion, AI skepticism, eroding trust, and the cancel economy.
An observation archive of shifting dynamics and attitudes across markets, advertising, corporations, and consumers.
It documents subtle frictions and shifts in attitude before they appear as data, including advertising aversion, AI skepticism, eroding trust, and the cancel economy.
An observation archive of shifting dynamics and attitudes across markets, advertising, corporations, and consumers.
It documents subtle frictions and shifts in attitude before they appear as data, including advertising aversion, AI skepticism, eroding trust, and the cancel economy.
An observation archive of shifting dynamics and attitudes across markets, advertising, corporations, and consumers.
It documents subtle frictions and shifts in attitude before they appear as data, including advertising aversion, AI skepticism, eroding trust, and the cancel economy.
An observation archive of shifting dynamics and attitudes across markets, advertising, corporations, and consumers.
It documents subtle frictions and shifts in attitude before they appear as data, including advertising aversion, AI skepticism, eroding trust, and the cancel economy.
An observation archive of shifting dynamics and attitudes across markets, advertising, corporations, and consumers.
It documents subtle frictions and shifts in attitude before they appear as data, including advertising aversion, AI skepticism, eroding trust, and the cancel economy.
An observation archive of shifting dynamics and attitudes across markets, advertising, corporations, and consumers.
It documents subtle frictions and shifts in attitude before they appear as data, including advertising aversion, AI skepticism, eroding trust, and the cancel economy.
Contact Data Observatory
Contact Data Observatory
Contact Data Observatory
Contact Data Observatory
This project observes the phenomenon of human beings being treated as reachable data, sales targets, and intent signals.
Rather than gathering personal information, it documents the very structure through which humans are digitized, classified, and circulated as contact targets.
This project observes the phenomenon of human beings being treated as reachable data, sales targets, and intent signals.
Rather than gathering personal information, it documents the very structure through which humans are digitized, classified, and circulated as contact targets.
This project observes the phenomenon of human beings being treated as reachable data, sales targets, and intent signals.
Rather than gathering personal information, it documents the very structure through which humans are digitized, classified, and circulated as contact targets.
This project observes the phenomenon of human beings being treated as reachable data, sales targets, and intent signals.
Rather than gathering personal information, it documents the very structure through which humans are digitized, classified, and circulated as contact targets.
Meaning Projects
Meaning Projects
Meaning Projects
Meaning Projects
Meaning Projects
Meaning Projects
Meaning Projects
Meaning Layer
This is a project dedicated to recording meaning within virtual spaces.
Countless places are emerging across virtual worlds like VRChat and Roblox. Meaning Layer records why these places exist, what questions they pose, and the interpretations they hold.
This is a project dedicated to recording meaning within virtual spaces.
Countless places are emerging across virtual worlds like VRChat and Roblox. Meaning Layer records why these places exist, what questions they pose, and the interpretations they hold.
This is a project dedicated to recording meaning within virtual spaces.
Countless places are emerging across virtual worlds like VRChat and Roblox. Meaning Layer records why these places exist, what questions they pose, and the interpretations they hold.
This is a project dedicated to recording meaning within virtual spaces.
Countless places are emerging across virtual worlds like VRChat and Roblox. Meaning Layer records why these places exist, what questions they pose, and the interpretations they hold.
Classics Meaning Layer
Classics Meaning Layer
Classics Meaning Layer
Classics Meaning Layer
This project repositions the classics as inquiries for the era of AI.
It rereads literature, thought, poetry, folklore, and philosophy not as answers from the past, but as condensed archives of questions that humanity has yet to fully resolve.
This project repositions the classics as inquiries for the era of AI.
It rereads literature, thought, poetry, folklore, and philosophy not as answers from the past, but as condensed archives of questions that humanity has yet to fully resolve.
This project repositions the classics as inquiries for the era of AI.
It rereads literature, thought, poetry, folklore, and philosophy not as answers from the past, but as condensed archives of questions that humanity has yet to fully resolve.
This project repositions the classics as inquiries for the era of AI.
It rereads literature, thought, poetry, folklore, and philosophy not as answers from the past, but as condensed archives of questions that humanity has yet to fully resolve.
Family / Learning
Family / Learning
Family / Learning
Secret Garage
Secret Garage
Secret Garage
Secret Garage
This project records the relationship between children and AI as small-scale experiments within the home.
Rather than an AI that provides immediate answers, this is a place for connecting favorite things, curiosities, and creative ideas with observation, language, and making.
This project records the relationship between children and AI as small-scale experiments within the home.
Rather than an AI that provides immediate answers, this is a place for connecting favorite things, curiosities, and creative ideas with observation, language, and making.
This project records the relationship between children and AI as small-scale experiments within the home.
Rather than an AI that provides immediate answers, this is a place for connecting favorite things, curiosities, and creative ideas with observation, language, and making.
This project records the relationship between children and AI as small-scale experiments within the home.
Rather than an AI that provides immediate answers, this is a place for connecting favorite things, curiosities, and creative ideas with observation, language, and making.
This project records the relationship between children and AI as small-scale experiments within the home.
Rather than an AI that provides immediate answers, this is a place for connecting favorite things, curiosities, and creative ideas with observation, language, and making.
This project records the relationship between children and AI as small-scale experiments within the home.
Rather than an AI that provides immediate answers, this is a place for connecting favorite things, curiosities, and creative ideas with observation, language, and making.
This project records the relationship between children and AI as small-scale experiments within the home.
Rather than an AI that provides immediate answers, this is a place for connecting favorite things, curiosities, and creative ideas with observation, language, and making.
This project records the relationship between children and AI as small-scale experiments within the home.
Rather than an AI that provides immediate answers, this is a place for connecting favorite things, curiosities, and creative ideas with observation, language, and making.
This project records the relationship between children and AI as small-scale experiments within the home.
Rather than an AI that provides immediate answers, this is a place for connecting favorite things, curiosities, and creative ideas with observation, language, and making.
This project records the relationship between children and AI as small-scale experiments within the home.
Rather than an AI that provides immediate answers, this is a place for connecting favorite things, curiosities, and creative ideas with observation, language, and making.
This project records the relationship between children and AI as small-scale experiments within the home.
Rather than an AI that provides immediate answers, this is a place for connecting favorite things, curiosities, and creative ideas with observation, language, and making.
This project records the relationship between children and AI as small-scale experiments within the home.
Rather than an AI that provides immediate answers, this is a place for connecting favorite things, curiosities, and creative ideas with observation, language, and making.
SHIRO & Co. All Rights Reserved
SHIRO & Co. All Rights Reserved
SHIRO & Co. All Rights Reserved
These archives are operated by SHIRO & Co.
Please contact us for inquiries regarding coverage, joint research, or collaborations with corporate and educational institutions.
These archives are operated by SHIRO & Co.
Please contact us for inquiries regarding coverage, joint research, or collaborations with corporate and educational institutions.
These archives are operated by SHIRO & Co.
Please contact us for inquiries regarding coverage, joint research, or collaborations with corporate and educational institutions.
shiroandco.office@gmail.com
shiroandco.office@gmail.com
shiroandco.office@gmail.com